has been producing successful consumer shows for nearly 60 years. RV, boat, home & garden, golf, hunting/fishing shows in markets including Philadelphia, Washington DC, Richmond, VA and Tidewater/Hampton Roads, VA. At one point Royal owned a dozen annual events. Ours were the largest, most successful shows in their category, in each market. All of the shows were sold, some bought back, and sold again.
It’s our decades of experience that separates us from most other plant events around the country. Whether it’s easy move-in/move out, providing great customer service or aggressive advertising/marketing, we know how to create events that please both vendors and attendees. We’ve seen and done it all. It’s our knowledge and experience that we will bring to the Fantastical Botanical Plant Sale and Expo to make it a great event.
$250
$275
$325
$600
$900
$1,200
There is no better way to sell than face to face. Period. Just don’t tell that to Amazon! The internet has certainly changed the way people shop. It has given buyers’ tools to find and compare products in minutes in the comfort of their own homes. When it comes to buying pillows or sunglasses or a printer it’s easy to order online, if you don’t like it just send it back. But plants are different. But plants are different. Sure, there are lots of companies online selling and shipping plants, but most consumers would prefer to see and touch them before they buy. It’s a living organism…no two are the same. People want to have details, information, and have questions answered before they make a decision to buy. Buyers want a connection with the seller and that connection can only be made face to face.
Wouldn’t it be great to advertise your plants and have people order them online? No interaction, no lengthy back and forth just get the money and mail the plants. Of course that happens, but mostly because buyers don’t have many options. Participating in the Fantastical Botanical Plant Sale & Expo will allow you the opportunity that online sales can never do…. Allow you to actually SELL. We don’t mean facilitate a transaction we mean to use the face-to-face time to explain to the potential buyer why your plants are superior to your competitors, why your knowledge and experience has created a stronger better plant, and why your service and support after their purchase will keep them happy long after they take their plant home. And most importantly, why they should BUY NOW! There is an urgency at a plant sale because it’s here today, gone tomorrow. A good salesperson must be able to READ a potential customer’s reaction, expressions and body language in order to close a sale. If all products sold themselves, there wouldn’t be any salespeople - just order takers. You don’t have to be pushy or aggressive (plants are not timeshares) just understand you are competing with dozens of other companies that want that customer to be theirs! Online you’re competing with thousands of sellers... at a plant sale usually less than 100!
Suppose you charged potential customers $20.00 just to go on your website or to view your plants on your social media or Palm Street? You probably wouldn’t have too many takers. But the few people who would pay for that privilege would be highly qualified. That’s exactly what happens at plant sales. People pay for the right to see what they can, in most cases, see for free on websites, on social media, or in person at a nursery or retail location. So why do they pay? Primarily because of CONVENIENCE. Many plant sellers don’t have retail locations and even if they did they are spread out over many states, even countries. In just a few hours buyers can see more plants from more sellers than they could see in a month of driving around 6 states.
People attend plant sales for more than just buying plants. As show producers it's our job to give attendees reasons to come even if they don't need or want to buy any plants. Attendees want a sense of community. Of camaraderie. A chance to interact with like-minded people who share their love of plants. To share knowledge. To learn. It should be an experience. Meet friends. Make friends. Get Inspired. Get excited.
